Contact centre solutions specialist teams up with South African group

Ben Booth and Richard Coward

MaxContact, the Manchester-based provider of cloud-based contact centre solutions, has forged a partnership with contact centres specialist TForge, which has a large customer base in South Africa.

Established in 2013, TForge, has a track record of success in a range of industries but has vast experience in working with debt collection and financial services organisations.

Under the partnership agreement, TForge will gain access to MaxContact’s cloud-based contact centre technology, integrated with its own solutions to provide its clients with a unique solution for the South African market.

This partnership will unlock new capabilities, including:

  • True omnichannel: Seamless integration between voice and digital channels in a single interface, improving both customer and agent experience.
  • Advanced outbound features: Delivering conversation outcomes and customer insights to generate more revenue, compliantly.
  • Real-time and historical business intelligence: Allowing Tforge’s clients to make proactive decisions that improve performance.

Richard Coward, Enterprise and Strategic Partner at MaxContact, said: “We are thrilled to partner with TForge and support their journey towards providing market-leading technology within the contact centre industry in South Africa.

“This partnership is not just based on us providing a software solution. For us, it’s about working with a company that matches our values, has a passion for providing excellent service and delivers solutions which solve customers’ problems and adds value to their business.

“Working together will transform both of our businesses and is the start of a long-term partnership which will continually evolve over the coming years.”

Francois Van Der Mewe, CEO at TForge, said: “When we teamed up with Ben Booth, the CEO, and Richard Coward, it immediately became clear that we had found a company that shared our values and aspirations.

“The innovative and forward-thinking approach of the MaxContact team perfectly aligns with our own, and we’re confident that our partnership will revolutionise the contact centre industry.

“Our shared culture of excellence and commitment to solving real customer challenges with our cutting-edge innovation sets us apart from the competition.”

He added: “We’re both determined to go above and beyond to serve each other and, more importantly, our customers. Together, we’re greater than the sum of our parts, and we’re excited to lead the way in omnichannel contact centre technology.”

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