Media Mix: Label suits fits Henleys & more
LIFESTYLE specialist Label PR has been hired by Manchester-based fashion brand Henleys to relaunch it.
Managing the national press office, Label PR will be also promote a relaunched website www.henleys.co.uk, which goes live next month.
Ben Luscombe, Henleys founder said: “We could be accused of taking our finger off the pulse over the last season or two, but having conducted a full assessment of the brand and market place we feel very strongly that we’ve got our edge back.”
Lee Bloor, founder of Manchester-based Label PR, commented: “We’re really proud to be working with such a well established Manchester fashion house and are looking forward to repositioning the Henleys brand and influencing consumer’s existing perceptions.”
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MANCHESTER-based Weber Shandwick North has been appointment by Hybu Cig Cymru (HCC) Meat Promotion Wales to handle its offline and online PR for Welsh Lamb and Welsh Beef.
Alan Morris, communications manager at HCC commented: “There’s a great synergy between Weber Shandwick’s experience and expertise, and what we need from a PR agency.
“The agency’s proposals proved the team was not only extremely insightful but also very innovative and inspiring. After an extremely competitive pitch, we feel confident we have chosen the agency that will help us deliver our reputation for quality.”
The account will be handled by Weber Shandwick’s Food and Nutrition Network team based in Manchester, which already works with leading consumer clients such as Aldi Supermarkets.
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BOLTON-based Absolute Media has completed a project for technology company Intel.
Absolute was tasked with developing an ‘infographic’ to show how embedded technology has exploded since 1968, the year Intel was founded and the world’s first main frame computer was launched.
Chris Hodgen, Absolute’s managing director, said: “Absolute, Intel and their public relations company Catalysis worked together on researching how computers have developed over the last 43 years from the humble main frame to the modern day iPad as well as the connected devices that are still in development today. All the data was then collated and we were tasked with interpreting that graphically to be used globally by Intel.”
The finished piece will be used by Intel’s Global PR Department in a worldwide cross media campaign.
Wayne Silcock, creative director, added: “It was a tough project that took quite a while to get to grips with all the data supplied, but it will be a proud moment when we see the infographic in all its glory in the New York Times. The concept was created to use the growth of a tree but the style of a intel chip to create a TRON style look and feel.”
