Rebecca DeNiro’s waiting … to join Norcros board in July

Rebecca DeNiro

Bathrooms supplier Norcros is to appoint former Dyson managing director Rebecca DeNiro as an Independent Non-Executive Director.  The appointment will take effect from 1 July 2024.

She is currently a Non-Executive Director of several leading consumer and leisure brands including Manchester-based outdoor brand Regatta Ltd, Ribble Cycles Ltd, leading British shoe brand shoe Clarks and vegetable box supplier Riverford Organic Farmers.  

She has previously served as CEO and main board Director of Pure Electric and was Managing Director, GB and Ireland of Dyson Limited.

At Dyson, the international technology-driven consumer products manufacturer, she led teams for 10 years. As Managing Director for Great Britain and Ireland, she was widely credited with driving transformational growth as the business entered the beauty and purification categories, both new markets for Dyson.

Her unconventional haircare launch strategy achieved 60 points of value share for Dyson in just six weeks.

Steve Good, Board Chair of Norcros plc, commented: “I welcome Rebecca DeNiro as a Non-Executive Director of Norcros plc.  She has been appointed after an extensive and thorough recruitment process for her proven business leadership credentials and broad range of very relevant experience.”

Rebecca DeNiro said of her appointment to Norcros that it was business that is “truly differentiated by its design led product portfolio and proven ability of leveraging collaboration across the group.”

Click here to sign up to receive our new South West business news...