Pet supplies manufacturer acquires string of brands to extend reach in premium and vet sectors
Blackburn-based manufacturer Pets Choice has agreed to buy a number of brands to expand its reach in the premium and vet sectors.
Pets Choice will take over sales from PetLife International on November 1.
The brands include Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen & Hownd.
Pets Choice supplies partners in the grocery, independent retail, E-commerce, pet speciality and veterinary sectors.
In its last annual accounts published last month (September 2024) the company revealed it made pre-tax profits of £6.7m on turnover of £108.7m in 2023, an increase in profit it attributed to strong sales growth based on product innovation and a tight grip on distribution costs.
CEO of Pets Choice, Tony Raeburn, said: “This is another fantastic acquisition for Pets Choice of five well established brands as we continue our drive into product premiumisation. We look forward to welcoming new customers to Pets Choice as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”
CEO of Petlife International, James Hancock, added: “I have known Tony for many years and when we made the decision to sell some brands, enabling us to concentrate and invest in our Vetbed manufacturing division, Tony was our first port of call and Pets Choice are the perfect fit to drive these fantastic brands to the next level.”
