Motorbike retailer expands with addition of southern showroom

Macclesfield-based motorbike retailer, SuperBike Factory is expanding with the opening of a new showroom in southern England.

The latest location, in Crawley, West Sussex, is the former home of P&H Motorcycles.

The opening marks the company’s sixth location, building on recent expansions in Milton Keynes and Bristol and strengthening its presence across the UK.

The retailer is refurbishing the Crawley showroom which will house more than 400 used motorbikes, alongside an extensive range of accessories, servicing, and MOTs.

Riders across the south will also be able to access the group’s entire stock of more than 3,500 motorbikes, with options for part exchanges and flexible financing available.

Edward Armitage, CEO of SuperBike Factory, said: “This new showroom in Crawley will enable us to better serve riders across Sussex and nearby areas. Its prime location, with excellent transport links, will help us reach new customers between London and Brighton and meet the demand we’ve been experiencing in the south.”

Paul Denvers, Investment Director at Enact, said: “Since our investment in late 2023, we have been proud to support the business and its management team as they execute their growth strategy. This additional investment underscores our commitment to accelerating these plans through strategic M&A.

We’re confident the business is well positioned for continued expansion and the opening of new stores.”