Social media platform poised for expansion across US after $1m investment raise

Vulse, the Manchester-based social media platform, has announced plans to expand into the US as part of a $1m investment raise.

The funds will be used to create new software engineering jobs, implement additional marketing campaigns, and establish a dedicated base in the US.

Vulse was founded by former social media CEO, Rob Illidge, to support LinkedIn employee advocacy campaigns and empower employees to create consistent, engaging content on the professional networking platform.

It has quickly established market share in the global B2B employee advocacy market, enabling businesses to turn their workforce into a powerful network of brand ambassadors.

The platform’s unique content creation models and exclusive LinkedIn API integration make it easy for employees to share on-brand, personalised content, driving authentic engagement and enhancing a brand’s digital footprint.

This year has been pivotal in the growth of the ‘next British unicorn’ having closed SEIS funding, adding Katie Gallagher to its board and securing ISO 27001 certification.

Co-founder Annika Sanderson said: “Expanding into the US marks a significant moment for Vulse.

The investment will help us grow our team, enhance our marketing efforts, and establish a presence in one of the most active social media markets in the world.”

She added: “We’re excited to bring Vulse to businesses across the Atlantic, empowering their employees to amplify their voices and build stronger connections.”

The investment round has already gained significant interest from UK investors, having previously raised £250,000 of funding through SFC Capital and private investors.