New furniture brand set to open its first store in NW, with UK-wide roll-out planned

New furniture and lifestyle brand, LIVHOME, has chosen Racecourse Retail Park in Liverpool for the location of its first UK store.

Part of long-established furniture design and manufacturing company, HSL, it is a new concept that HSL says will disrupt the industry.

The team has curated an interior design-led collection that it says is aspirational and accessible, taking inspiration from both British heritage and sleek European styling to offer a breath of fresh air in a stagnant marketplace.

Launching this month, the flagship LIVHOME showroom will showcase a selection of in-house British manufactured statement upholstery and beds, along with additional lifestyle collections from carefully selected complementary partners including Guiseppe Nicoletti, Himolla, HSL, Hypnos, Harrison Spinks and Stressless.

It will be the only store outside London to stock the full collection of beds from Swedish lifestyle brand Carpe Diem.

Commercial director at HSL, Leanne Eastwood, has been leading the product development team behind LIVHOME. She said: “Over time, both product design and service in the furniture market have become mundane, mediocre and confusing for customers who are increasingly concerned about making mistakes with high value purchases.

“We know good furniture and aim to provide a fresh approach for design-orientated consumers looking for furniture and lifestyle products that make them feel as good as they look.

“We are confident that consumers will appreciate the collection and enjoy the browsing experience in the showroom.”

In addition to the in-store experience, the brand plans to deliver an enhanced online experience for consumers making it easy to browse the website, using the latest technology to lead customers seamlessly from initial browsing to configuring their ideal pieces to create a personal ambience within their home.

The new store will officially open in Aintree this month after which the plan is to roll out the concept to selected UK cities over the next two to five years.