JD Sports shares suffer on Nike profit warning

Shares in athleisure retailer JD Sports have slumped to a five year low in the last week, dipping even below that of an early pandemic dip.

At close of business on Friday 21 March 2025, shares were priced at 76.5p, a slight recovery from a 5 year low of 70p, at last Friday’s close.

However they dropped dramatically again, plunging from 80p to 75p on Friday morning.

Investors in the Bury-headquartered business are understood to have been spooked by the drop in a profit warning from its biggest supplier, Nike.

AJ Bell investment director Russ Mould, said: “The retailer reacted to weak results from Nike overnight. The US sportswear giant warned the current quarter could see the company absorb a lot of pain as it looks to turn around its fortunes under new CEO Elliott Hill amid signs of slowing demand among American consumers. This overshadowed a better-than-feared showing in the three months to the end of February.”