Sass Brand Communications goes into administration
CHESHIRE advertising and public relations company Sass Brand Communications has filed for insolvency although it will continue to trade under another name.
The administration of the firm, which works from premises in Mere, is being handled by Stockport-based accountants Bennet Verby.
TheBusinessDesk.com understands that the company will continue to operate under the new name of Mosquito in the future.
Sass Brand Communications’ website states its previous clients include: chocolate company Thornton’s, jam firm Duerr’s and paint manufacturer Crown.
A meeting of the creditors has been organised to take place at Bennet Verby’s Stockport offices on March 17 at 10.30am.
A statement released by the company said: “The senior management team at SASS has taken the decision to restructure the offer in line with market demand for brand led digital capability.
“The new company Mosquito is headed up by partners Graham Sass, Anthony Diver and Jo Sass who have refined the SASS broader brand communications approach into a more focused digital and design offer underpinned by the strong creative roots that drove the success of the previous agency.”
Graham Sass, founder and previous chairman and creative director of SASS, said: “We took a long hard look at the agency after having stepped back for nine months last year to develop our own online brands.
“When we returned we saw an opportunity to create a much more relevant offer going forward.
“The traditional agency model still has its place but we felt it was no longer for us – the full service practices in place were delivering creatively but definitely beginning to feel outmoded and clunky in the context of market demands at the time.
“Real change was increasingly hard to effect within the existing structure so we came to the decision that the way forward was to completely reinvent and take the best of what we had in brand building and creativity and fuse it with the excellent digital capability that has been growing steadily over the past three years.
“The work we did on our own brands revealed a gap for a nimble, agile and responsive service that is relevant to the needs – and budgets – of client brands in 2010”.
Mr Sass added that Mosquito has already put in place successful working partnerships to offer ‘affinity deals’ in the life style, music and personal branding sectors with companies in London, Brighton and the North West.
It is also believed the original co-founder of SASS Crete Panayi will be joining the new set up as head of design along with senior technical architect Andy Todd, who will head up its web development and mobile applications.
