Co-operative Group reviews its £60m media account

THE Co-operative Group has announced plans to review its £60m a year media account to ensure its continued effectiveness.

The Manchester-based group – which bought Somerfield last year to take fifth place in the sector – has also witnessed the Britannia Building Society merger and The Co-operative brand launch over the past year.

It hopes to capitalise on the group’s ‘renaissance’ with its ongoing advertising programme across print, radio and television.

Over the past four years, the Co-operative’s annual media expenditure has tripled to £60m and this trend is set to continue into 2010.

Patrick Allen, director of marketing, said: “The review is driven by the significant level of change and growth within our business and is no reflection upon the service currently received by the incumbent provider, Rocket.”

The review is being led by The Co-operative Group’s procurement department with the support of senior marketing stakeholders across the group.

Last month, The Co-operative announced the results of an extensive creative roster review that saw 14 creative agencies appointed.