MIDAS reveals PR dream team

MIDAS, the Greater Manchester inward investment agency, has awarded its prestigious PR account to two city agencies.

After a five-way pitch Euro RScG Biss Lancaster won the brief to represent the agency on a regional, national and international basis, while proprty specialist PAPR, will look after this key sector.

Zoe Ensor, director of external relations at  MIDAS, said: “We believe that Biss Lancaster and PAPR form the ideal PR partnership going forward to help generate a step change increase in the volume of positive news coverage for the agency across all media channels by focusing on compelling content.

“We were very impressed by their sound strategic approach which was accompanied by some very creative – but very relevant – ideas designed to promote Manchester as a leading European business location as well as a complementary proposition to the UK’s capital, London.”

The Biss Lancaster account team, headed up by managing director Brian Beech, will work out of their Manchester and London offices and includes the agency’s chairman, Graham Lancaster, who was born in Salford.

Mr Beech hailed  the MIDAS brief as a “a great win”.

“Manchester is a world-class city which offers people a great place to live, work, visit and critically, a fantastic environment for business.

“Manchester has an incredible talent pool of people; its airport and transport infrastructure compete on a global level and it boasts a diverse and high quality portfolio of business properties,” he added.

Penny Audsley, managing director of PAPR, adds: “As a company specialising in the property sector and an unrivalled contact base, we understand that MIDAS is keen to promote its property division and look forward to working with the MIDAS team and Biss Lancaster to further enhance the activity of the company.”

The MIDAS account was previously held by SKV Communications.