New sponsors for Liverpool in London

FOUR new organisations have pledged their support to the ‘Liverpool in London’ mission.

Merseytravel, industrial services company NSG UK, graphic design company USP Creative and the Arena and Convention Centre Liverpool are to sponsor the city’s London office for the first time.

Meanwhile, property developer Benmore and Knowsley construction cost management firm Ian Robinson & Associates have renewed their support until September 2012.

They join the Tender Management Consultancy based in The Plaza, Old Hall Street, which signed up in September.

Liverpool’s London office, formerly known as the ‘Embassy’, is based at the former home of the Royal Mint at Royal Mint Court, Tower Hill.

Chris Heyes, who heads up the London office for Liverpool Vision, said: “It’s especially important during the current climate to be selling the city proactively to investors and others.

“But it’s equally important to give Liverpool organisations a base in London from where they can more easily access the largest market in the UK and sell their services.

“These seven clearly recognise the unique benefits of having such a base in the capital and we are very pleased they are willing to invest alongside us in activity to continue the city’s regeneration.

“It’s particularly pleasing that Benmore and Ian Robinson have experienced benefits from using Liverpool’s London office during the first phase. Neither company is based in Liverpool, but both are expressing great confidence in our plans and in the city itself.”

Ian Robinson said: “I was keen to continue my support of ‘Liverpool in London’ because of the opportunities it has given me.

“I have made a number of strong contacts through having a base in London and I have also met with developers and other potential clients, which is vitally important to me if I am going to sustain and grow my business.”

Sponsorship of Liverpool’s London office gives an organisation a London office address, from where they can work and use the meeting facilities. The office is supported full time by staff who act as a point of contact and can also provide business connections and invitations to relevant events.

Cllr Joe Anderson, leader of Liverpool City Council said: “Without doubt, being in the capital is enabling us to sell Liverpool in a more co-ordinated and compelling way, and what has been particularly encouraging is the continuing high level of collaboration with our business sector in promoting our offer.

“Our London base provides a low cost, high quality platform for our supporters to break into the lucrative south east market and grow their businesses.”