Byotrol helps hunters lose their scent

BYOTROL, the North West company pioneering technology to kill bacteria such as MRSA and E.coli, is helping US hunters catch their prey.

Its US subsidiary has agreed a deal to supply Tink’s, a supplier of hunting lures and scents, with odour elimination products that contain Byotrol’s patented technology.

Hunters use such products to eliminate odours such as the human scent.

The initial order, worth £92,000, will be supplied to stores across the US such as Wal-Mart.

Byotrol’s chief executive Gary Millar said: “This is a very good example of Byotrol executing its strategy of targeting niche markets through specialist suppliers.

“We consider this to be a valuable endorsement of our technology in a high profile sporting sector, distributed through world renowned retailers. We expect to repeat this successful strategy in other market sectors and product areas.”