Slazenger works with Liverpool branding agency
BRANDING firm Black and Ginger has worked for iconic British clothing label Slazenger Heritage on its new website.
The Liverpool-based agency has created a ‘vintage look’ for the site as well as adding an online archive.
Slazenger was established in the late 1800’s as a military supplier but now is better know for manufacturing the 1966 World Cup football.
The brand has been given a new lease of life by fashion guru and ex-creative director of Wade Smith, Reebok and DKNY, Chris Lee.
Director of Black and Ginger, Alex Frech adds “It’s has been a great opportunity for us to work with such an emerging yet iconic brand.”
The site, completed in time for this years World Cup finals, features new collections as well as stockists and can be found at slazengerheritage.com .
