Amaze launches Henri-Lloyd’s new website

MARKETING agency Amaze has launched a new website for iconic marine clothing and international lifestyle brand Henri-Lloyd.

The Manchester-based firm was briefed to replace Henri-Lloyd’s e-commerce websites onto a single site.

Shoppers now have the option of discovering as much technical information as they need or discovering for themselves which garments complement each other.

Graham Allen, commercial director at Henri-Lloyd, said: “This has been an extremely important project for us.

“Our website is, for the most part, the primary public face of the company.

“Amaze instinctively understood the heart of our brand and worked with us as a true partner, identifying our requirements and translating them into a superb online experience that we are all very proud of.”

Andy O’Brien, creative director of digital marketing with Amaze, said: “This was a really interesting project to work on – from a design and branding perspective, from a usability point of view and from a technical standpoint.

“We have brought all these elements together to create a fantastic website that beautifully showcases the Henri Lloyd brand and works hard to facilitate the customer journey from browse to purchase.”