Media Mix: Rippleffect under starters orders; Code provides arresting website and more

DIGITAL marketing firm Rippleffect is to handle a campaign for The British Horseracing Board aimed at attracting a new generation of followers to the sport. 

The Liverpool-based company, which is part of Trinity Mirror Group, was appointed by the board’s commercial arm, Racing Enterprises, to publicise its Racing for Change initiative. The campaign, won following a three-way pitch, will recruit ambassadors for racing who will publicise their experiences via blogs, vlogs, Facebook, Twitter, Flickr and YouTube.

Rippleffect’s commercial director Craig Johnson said: “Sporting brands need to be more inclusive and innovative in the way they attract ever-more demanding audiences. This campaign places huge importance on encouraging race goers to create content for the site, such as reporting from trackside, and taking part in photography or video competitions.

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Manchester-based digital marketing agency Code Computerlove is to develop a digital strategy for Lancashire Constabulary.

The agency won the commission following a three-way pitch and will now help the force to adopt social media to help it to get its messages across to the general public. Code has already begun handling a Facebook campaign for Lancashire Constabulary, which launched earlier this month.

Lancashire Constabulary’s head of corporate communications, Jane Astle, said: “Digital is a vital channel for us to help raise our profile as well as improve community engagement, particularly in the current climate of budgetary restrictions in the public sector and the need to demonstrate value for money.”
 
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Public relations agency Artemis has announced a trio of new client wins.

The Birkenhead-based company, which is run by Ben Pinnington and Emma Parker-Goff, has been appointed to handle public relations for Thornton Hall, LT Print Group and for the Green Power Forum – an annual conference hosted by Liverpool John Moores University in October.

“We are delighted to win these high profile accounts across our hospitality, green energy and private business divisions,” she said.

The firm’s current clients include Cammell Laird Shipyard, law firm Mace & Jones, business lobby group Private Sector Partners and Liverpool-based business support agency Blue Orchid.

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Cash Generator, the Bolton-based operator has appointed McCann Manchester to carry out a search engine optimisation exercise.

The agency has a brief to attract both consumers looking for products and potential franchisees and has been tasked with trebling the level of traffic to Cash Generator’s retail site. It won the account following a five-way pitch.

Cash Generator’s director of digital marketing, Stuart Owens, said: “I was impressed by McCann Manchester’s search experience and social media expertise and look forward to working with them to successfully develop Cash Generator’s website and online offering.”

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Manchester-based agencies theEword and Juice Digital are offering a free introduction to social media called Sorted.

The event, which takes place at 6pm tonight at The Hive building on Lever Street, will cover topics such as how the city uses Twitter and the legal issues to consider when using social media. 

“This is a great opportunity to find out more about the Manchester social media marketing and SEO scene,” said Juice Digital’s MD Steve Downes. Tickets can be booked through theEword’s website.