Craghoppers ties down Bear Grylls

SURVIVAL expert Bear Grylls has signed an exclusive international five-year deal with Manchester-based outdoorswear company Craghoppers to offer a clothing line endorsed with his name.

The new deal will see Mr Grylls extending a deal to work with Craghoppers’ in-house team to design, test and endorse a range for another five years. He initially began working with the company in 2008.

Craghoppers’ managing director Jim McNamara said: “Bear is the consummate modern-day adventurer and his passion for his work shines through in everything he does, earning him huge international respect.

“The Bear Grylls by Craghoppers collection features innovative styling and technical performance, making it extremely popular with outdoor enthusiasts of all ages.

“We are absolutely thrilled that Bear has chosen to continue the partnership and look forward to developing together new and exciting garments to add to this iconic range!”