Anderson unveils Marketing Liverpool and new fund

LIVERPOOL is to have its own dedicated body to sell the city as a key destination for business and tourism.

City Council leader Cllr Joe Anderson also said he is creating a Liverpool Fund, which will  be run by economic development body Liverpool Vision and will receive  £350,000 from the public purse, and would seek a similar amount form the private sector.

The Fund will be used to support key projects and any profits from the will be reinvested in new programming.

Marketing Liverpool, will also be established within Liverpool Vision, and will promote the Liverpool brand nationally and internationally, working closely with Culture Liverpool and Tourism.

Cllr Anderson pledged that Liverpool will build on the legacy of this month;s Global Entrepreneurship Congress by hosting an annual Festival of Entrepreneurship.

As part of a new programme of events revealed today, the city will also
host an international trade fair to boost the city’s status as a centre of digital creativity, life sciences and clean, sustainable technology.

Cllr Anderson said: “In the time I have been Leader, our events and conferences have made a real economic impact and helped to improve and strengthen our reputation as an outward looking and welcoming international city.

“We have just delivered the largest entrepreneurs event ever and next month Sea Odyssey will be in Liverpool, which is set to be the largest street theatre event in Europe this year.

“Our ambition therefore cannot be dimmed, it is time for big ideas if we are to compete effectively on an international stage.

“Having a dedicated body, like other cities do, to lead our campaigns is vital if we are to move to another level. The Liverpool Plan with the public and private sectors working together will cement our place as a great destination for visitors and investors.”