Media Mix: Mason Williams swallows Hollands; Mere & more
PR firm Mason Williams is to serve up a regional and national PR campaign for Holland’s, the Lancashire pie and pudding manufacturer.
The Manchester agency has been tasked to create an engaging consumer targeted campaign with a social media element to consolidate Holland’s position in this region and reach out into new regions.
Mason Williams joint MD Rita Rowe said: “Holland’s is a fantastic brand with a great personality and heritage. We’re looking forward to amplifying that personality and Northern humour and really connecting with consumers.”
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MERE PR’s business to buiness arm has been appointed by The Maxim Creative Group.
Maxim Creative specilaises in shop fit-outs and had clients ranging from Manchester City FC, to Skechers, Makro and the Arcadia Group.
Victoria Maltby, director at Hale-based Mere said: “Our B2B team has a proven track record in achieving great results and we’re looking forward to helping The Maxim Creative Group build market share and increase its profile in the industry.”
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DIGITAL studio Skylab has designed a new website for the British Paralympics Association (BPA). Now live at www.paralympics.org.uk, the site has been relaunched ahead of September’s Paralympic Games.
Jane Jones, marketing and communications director, BPA said: ‘We approached Skylab directly on the back of their previous success with major sporting organisations such as British Swimming, Round The World Yacht Race and Manchester United. We’re extremely pleased with the results and the way the site represents our brand and it’s values.”
Nigel Collier, managing director of Trafford Park-based Skylab said, “We have designed a site that showcases the best of British talent in the build up to this summer’s Paralympic Games, and whether visitors are looking to get involved or simply learn more, we hope they will enjoy using it.”
