Media mix: Slick contract for Tangerine; Duerr’s proud of QR code content; Groundbreaking to deliver Kings Cross event

GB Oils, the Warrington-based distributor of fuels and lubricants, has appointed Tangerine PR to provide PR consultancy services for its nationwide network of oil distribution companies.

The contract will see Tangerine’s consumer and b2b team support GB Oils with local and community PR within the regions and a national trade press office, particularly within the agricultural, marine and engineering sectors.

The appointment follows a six month project with one of GB Oils’ North East companies, F Peart & Co, to build closer community ties via a bursary scheme and other local awareness campaigns.

Sara Richardson, senior marketing communications and PR manager at GB Oils, said: “We’ve been really impressed with Tangerine’s enthusiasm and creativity. Ordering oil, particularly domestic heating oil, is a grudge purchase so building brand loyalty and sentiment can be tough. With Tangerine’s ideas we’ve put in place campaigns that will engage and enthuse our customers and keep them coming back.”

::

JAM and marmalade makers Duerr’s has a new pack design featuring a QR code directing breakfasters to a piece of content that changes day. 

From Will and Kate’s first kiss on the balcony to celebrating national treasures- the moments have all been selected to make Brits feel proud.

 A ‘Proud’ microsite, a redesigned website and a detailed 130-year history Facebook timeline will celebrate all that’s great about being British and great about Duerr’s.

The scannable codes will link consumers directly to a patriotic moment via their mobile devices every morning.

The moment will change every day and will range from historic news footage and great British jokes to vox pops from the Duerr’s factory floor, revealing what makes its employees proud about our nation.

The QR codes appear on Duerr’s best-selling Seville Orange Fine Cut Marmalade, Seville Orange Half Sugar Fine Cut Marmalade, Seville Orange Thick Cut Marmalade, Spanish Grapefruit Fine Cut Marmalade and Ginger Chunky Preserve.

The Duerr’s website, www.duerrs.co.uk, has also been given a subtle makeover with a bright, colourful, street party theme, set to capture the spirit of this summer’s upcoming festivities.

Richard Duerr, sales and marketing director, said: “It’s a truly great year to be British with a packed calendar of events that puts Britain on the world stage and we want to celebrate this. What could be more British than watching proud moments from our history whilst eating marmalade on toast every day?”

::

King’s Cross has chosen Ear to the Ground’s property wing Groundbreaking to develop a 2012 events strategy, particularly focused on this summer, to enliven the public realm.

The first phase of the 67-acre site is now open to the public with the first street, King’s Boulevard, already well used. In June Granary Square, one of the largest public squares in London, will open.

Groundbreaking has been selected by King’s Cross to develop and manage the site’s first events programme; a unique and detailed piece of work that will bring the area to life and create a sense of place.

David Norris, operations director of groundbreaking said: “Our Space Activation service has a decade’s worth of experience of delivering event activity and we look forward to playing our part in this significant central London district.”

“We hope our groundbreaking approach to live activity and space design will support the development’s public realm to maximize its potential in the current financial climate.”