Media Mix: BJL; Refinery; Market Creative
THE Market Creative has designed a campaign for Sharps Bedrooms to help boost sales over this summer’s royal jubilee celebrations.
Showrooms will be decked out in jubilee regalia and the Union Jack has been given the feminine touch with a hint of pink to appeal to Sharps’ women customers.
In addition, to mark the Queen’s 60th anniversary of her accession to the throne, customers will be given ‘60 reasons to shop at Sharps’, a premise which will run in online and social media activity. There will also be 60% off purchases, which is a better offer than the usual half-price sale around bank holiday periods. The campaign will run from May 28 to June 5.
Sue Benson, managing director at the Manchester agency said: “Bank holidays play a central role in a retailer’s calendar with sales expected to boost as shoppers head for the high street in the extended weekend.
“Women are the key decision makers when it comes to making bedroom purchases so everything from more feminine tones in customer communications to new products such as glamour cabinets, shoe cascades and other innovative storage solutions for women’s clothing have been applied to make the Sharps proposition more desirable.”
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ART director Paul Kinsella is joining advertising agency BJL from rivals CheethamBell / JWT (CBJWT).
Mr Kinsella’s most recognised work to date includes Kellogg’s Special K ‘Drop a jean size’ campaign, and Fireman’ for Gaviscon.
He said: “It’s time for a new challenge and BJL is producing the type of work I want to be involved with. Having previously worked with both creative directors, Tom Richards and Pete Bastiman, I know they can help me develop and push my career forward – the agency is hungry for success and I want to be part of it.”
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REFINERY Marketing Communications has made two appointments, boosting its ranks to 80.
Account manager Ross Litherland joins the AkzoNobel accoun team, working with brands including Dulux Trade, Polycell, Hammerite and Cuprinol.
Christian Linton arrives at Refinery as an account executive. A graduate in Business Studies from the University of Liverpool, he joins from Creative Lynx and will be working within the agency’s Co-operative Group team.
