The Hut adds international payment system
ONLINE retailer The Hut has introduced a new payment system to make it easier for overseas customers to buy from its sites.
It has launched a single-click payment solution by Adyen, which has been integrated across its ecommerce sites, including Zavvi.com and LookFantastic.com
The Hut attracts more than 7 million visits per month and last year shipped more than 4.5 million orders. International transactions already account for 35% of sales, and this figure is set to grow further.
The Hut’s chief marketing officer Andrew Booth explained:”The Hut Group is well-known for producing highly specialized and targeted ecommerce services that appeal to a broad customer base distributed all around the world.
“The international coverage offered by Adyen, in addition to the streamlined payment features its solution offers to shoppers, makes it a perfect fit for The Hut Group’s continued rapid expansion, at our core is the ability to build relationships with customers and brands, Adyen significantly aids this.”
Adyen’s system support payment methods across Europe, US, Asia and Latin America, and will enable The Hut to expand its global reach by providing shoppers more options for online and mobile payments.
