Media Mix: Carpe Diem, Truth, National Football Museum
MERSEYSIDE digital creative agency Carpe Diem has created a new online campaign for sports shoes firm New Balance.
The US-headquartered firm is launching a campaign to celebrate 30 years of manufacturing its shoes in the UK from its base at Flimby in Cumbria.
The campaign centres around a new website www.winwithnb.co.uk where visitors are given the chance to win a Union Jack-inspired Mini.
New Balance began making sports shoes at Flimby in 1982 and currently produces 28,000 pairs of shoes a week from the site. It employs 210 staff.
Carpe Diem managing director Bill Carr said: “New Balance has a unique relationship with the UK. It produces millions of products here every year, many of which are then exported to Europe and across the world. The new campaign celebrates that relationship.”
New Balance’s marketing manager for the UK and Ireland, Samantha Matthews, said: “The digital campaign we are working on with Carpe Diem is a great way to highlight the work we do in our Flimby factory in the UK.”
::
MANCHESTER-based creative and PR Agency Truth has created a corporate identity for new energy service consultancy, the Energy Desk, which provides a range of services advising on utility prices.
Truth created a new brand strategy for the company, which included a logo, typography and colour palette. This was then rolled out through websites and stationery and it is now being integrated into a PR campaign.
Darren Scott, creative partner at Truth, said: “Our brand and logo is representative of the Energy Desk’s proposition as a consultancy that plugs into its customers’ businesses and helps them streamline their energy costs.”
::
THE new National Football Museum at Urbis in Manchester has agreed a sponsorship deal with the nearby Park Inn by Radisson hotel.
The hotel has become the museum’s official hotel partner ahead of its opening on July 6.
National Football Museum head of commercial development, Michele Somers, said: “This partnership with The Park Inn is fantastic news and is one of many we will be announcing over the coming months.
“The National Football Museum is a registered charity and relies on income generation through key partnerships and sponsors in order to sustain and evolve the museum in the future.”
Among the exhibits in the museum include the 1966 World Cup Final ball and the shirt worn by Maradona during the 1986 ‘Hand of God’ quarter final match between Argentina and England.
