Media Mix: Modern-English, The Neighbourhood, Made in Manchester and Pelican PR

DIGITAL agency, Modern-English, has produced an animation to help promote the 25th anniversary edition of Peter Gabriel’s album So.

The Manchester firm won the contract from Gabriel’s Real World label after carrying out similar work for Pink Floyd and Blur.

The limited edition box set includes the digitally re-mastered album featuring the hits Sledgehammer and Don’t Give Up. It also has exclusive video and audio content, a documentary film, a 60-page book and live footage from 1987.

Modern-English specialises in mobile apps, websites, social games, animation and 3D motion graphics. Previous clients have included Kylie Minogue, Take That, Cheryl Cole, JLS and Elbow.

The animation can be seen here: http://youtu.be/IbB_XbHMztc

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MANCHESTER creative studio The Neighbourhood has teamed up with advertising agency Red C and film company The Mob to create an autumn campaign for home shopping firm Marisota.

The campaign, uses online, and TV to launch the new season’s collection. Red C’s creative concept for the campaign was to take the viewer on a journey through the Marisota designer’s sketchpad where the clothing range is brought to life through live action and animation.

The Neighbourhood’s creative director, Jon Humphreys, said: “We loved the idea of bringing this world inside a sketchbook to life and worked closely with talented director Chris Gaffey from the Mob Films to realise this vision combining Chris’s live action footage photography, paper and fabric textures and animated drawings.

“The first commercial to air features autumn collections but we created the animations in such a way that we could flexibly adapt for future ads such as the forthcoming winter and Christmas party season.”
 
Red C’s managing director and creative director, Julian Gratton, said: “The concept we devised for Marisota is completely unlike any other fashion advert you’ll see and as a result called for a unique approach.

“Teaming up with The Mob and The Neighbourhood has resulted in a commercial that we are all incredibly proud of and my hat goes off to The Neighbourhood and their team of animators for helping us achieve our vision of creating a great looking advert that has the ability to be tailored to the changing seasons with ease.”

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MADE in Manchester has completed a documentary about female gambling for BBC Radio 4.

Lucky Be a Lady Tonight, hosted by former Sky News anchor Marverine Cole, will air on Monday September 24 at 8pm.

Producer Ashley Byrne said: “Marverine hears from women who see it as a bit of fun, from the more competitive and from those for whom it’s got out of hand.

“This is a personal journey for Marv who had problems with gambling herself a few years ago.”

The programme is the latest in a string of docs for Radio 4 from Made in Manchester this year. In January the company recruited Dan Snow for ‘The Lost World of the Suffragettes’ while in May the firm worked with Michael Portillo on a programme about the Beeching railway cuts.

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THE Institute of Water has briefed Saddleworth-based Pelican PR to promote the need to develop sector skills and support a drive for new members.

The Gateshead-based institute supports and develop the careers of people working in the water industry through a range of professional development opportunities and networking events.

Pelican’s sustainability team will be working with the institute’s in-house marketing team to promote key events such as the annual conference which attracts many top speakers from across the UK water sector.

Richard Truman associate director of the Manchester-based agency said: “The institute of Water has developed a great range of services and events for the water industry. Our job will be to ensure they reach as many potential members as possible.”