Creative firms target Brazil

TWO creative North West firms are joining a trade mission to Brazil.

Burnley-based AMS Neve, a professional audio equipment company which supplies equipment used by Hollyood producers, and Liverpool digital distribution company Ditto Music, will join the delgation to Sao Paulo.

The group will meet Marcelo Mattos, the Secretary of Culture for the State of São Paulo, and some of Brazil’s leading media conglomerates, such as Globo and Editora Abril.

Both companies have been working with UKTI North West’s Creative Industries Adviser Karen Holden and are currently signed up to the Gateway to Global Growth service which helps more experienced exporters to diversify into new and more difficult markets.

The programme offers 12 months of tailored support including guidance and mentoring from UKTI experts, overseas introductions, assistance with market research, language and culture issues and help in overcoming barriers to trade.

A new report suggests that Brazil’s media and entertainment industry is fast developing. With a growing middle class, there is an increasing appetite for content.

The study written by the Economist Intelligent Unit and commissioned by UKTI, cites PwC research which says Brazil’s total spend on media and entertainment grew by 56% between 2006 and 2010, compared to just 7% in Germany and 8% in the UK.