Mammy Jamia’s seeks investment after Tesco deal

FLEDGLING North West food business Mammy Jamia’s is looking for funding to help it grow after winning a listing in 300 Tesco stores.

The Wirral-based fruit preserves company, launched last year by husband and wife Andrew and Sajmira Cairns, is already selling in Sainsbury’s, Waitrose and Ocado.

The couple started out selling their home-made products at Ellesmere Port market and in its first year of trading, their business sold 103,000 jars and had a turnover of £250,000.

Mr Cairns, 35, from Eastham, Wirral, said: ‘We have been thrilled by the response we have had from Tesco and the other multiples. They all seem to like the fact we are bringing some unique products to the premium preserves category.

“We’re hoping to transform the jam market by introducing new and unusual flavours.

“We have a number of product development plans in the pipeline and are looking at potential investment into the brand to enable us to kick on from our successful first year.’

The latest boost will see the country’s largest grocer stock three products – fig, pear and rhubarb jams.

There are currently seven jams in the range with other varieties consisting of apple, greengage, plum and quince. All of the products are based on an original recipe passed down through Sajmira’s family.

The first success for the brand came after the couple sent samples to a number of retailers.Sainsbury’s was the first to stock the jams, which are made and distributed by Kent-based Opies.