CANDDi’s analytics software attracts investors
MANCHESTER software firm CANDDi has secured growth finance of £370,000.
The business, which profiles website visitors to help companies personalise online engagement, has attracted a secondary investment of £250,000 from Newcastle-based Northstar Ventures.
A further £120,000 has come from private investors such as Chris Nixon, former MD of TravelSupermarket and Kelkoo Travel, and Doug Scott of DiscountVouchers.co.uk.
CANDDi’s chief executive Tim Langley said: “The last twelve months have been spent proving the value of CANDDi Prospect Analytics with customers in the finance, B2B marketing and automotive sectors. Now we plan to take our product to market much more aggressively. With the skills, the funding and the experience that we have brought on board with this round, we are well equipped for explosive growth.”
Alex Buchan of Northstar Ventures said: “We are delighted to be working with CANDDi again, this time as an accelerator investment. The team has real enthusiasm and with this new funding round is really going to be able to grow CANDDi to its full potential.”
CANDDi, which also has an office in Newcastle, secured the investment from Northstar’s Finance for Business North East Accelerator Fund, backed by the European Regional Development Fund and the European Investment Bank. Northstar first invested last year.
