Appointments: Marketing Cheshire boss moves to Liverpool & more
CHRIS Brown, chief executive of Marketing Cheshire, has been named as the head of a new body called Marketing Liverpool.
The organisation, which will promote Liverpool as a destination for leisure and business visitors, has been set up by economic development company Liverpool Vision.
Mr Brown will start the job in January. He previously worked in Liverpool for five years from 1999 at The Mersey Partnership where he held a number of roles including director of tourism, director of operations and interim chief executive.
In July 2004 he was appointed chief executive of the newly-formed Visit Chester and Cheshire, the tourism board for Cheshire and Warrington, which in April 2011 became Marketing Cheshire.
He said: “Liverpool has changed greatly over the last eight years, but what remains the same is the unerring belief that it is a special place and it’s one that I share.
“It will be my task to capture that and marry it to Liverpool’s story of renewal and tell a new tale of opportunity and possibility to national and international markets to encourage more investors, more tourists and more businesses to visit, return and stay.
“The key to this will be creating effective private and public sector partnership arrangements to ensure that, under the one umbrella of Marketing Liverpool, we can promote the city through a combination of our new and traditional strengths and assets.”
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FINANCIAL services company Money Advice Group has appointed a new chief executive, as part of its growth strategy.
Alan Milne, formerly credit and risk director at home shopping business Freemans Grattan, has taken over the role from founder Stuart Parkin who has become chairman.
Mr Milne said: “As I am making the crossover to financial solutions, I do see some challenges to the role I am undertaking but I also see several opportunities for me to bring my skills and expertise to the table.
“I am excited to join the team and welcome the chance to join such a great company, at a pivotal time in its growth strategy.”
Stuart Parkin added: “It’s been an exciting four months for Money Advice Group, following the asset based lending facility with PNC Business Credit that has facilitated our plans for growth. The internal restructure seeks to ensure we have the best senior management team in place to allow us to succeed in our business goals. ”
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