Media Mix: Cube PR, PushON and The Scott Partnership

MANCHESTER’S Cube PR has picked up a £100,000 contract to promote the official Polar Express rides in the UK.

The team presented their ideas to the Chicago-based Polar Express company by Skype.

The firm organises festive train rides in the UK and the US, inspired by the book and film telling the Christmas story of a railway journey to the North Pole.

Cube beat off competition from four national agencies to win the contract. PR director Alison Short will work on the campaign with account managers Sarah Dunn and Siobhan Morris and account executive, Adele Starkova.

Cube, part of full service agency Cube Creative Group, is managing all elements of the PR and media buying campaign to promote the rides when they arrive in the UK for the first time.

The experience will operate from Weardale Railway in County Durham and Dartmoor Railway in Devon throughout November and December.

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MANCHESTER-based online marketing firm PushON has designed a new e-commerce site for fashion brand Bench to target the US market.
   
The site has been built using an mix of Magento, the state of the art eCommerce platform, and WordPress.

Matt Jeans, head of eCommerce at Bench, said: “The website is designed to help establish Bench as a major fashion brand in the US. It’s a market where many have tried and failed but already we are seeing this famous Manchester brand leave its mark.

“To have this impact the US market needed to be thoroughly researched so the website met challenging user experience and content objectives. PushON delivered on all counts.”

Simon Wharton, managing director of PushON, said, “The North American Bench website is a huge project that has seen us integrate our offering to create a site that attracts, engages and converts customers. Our development team have really blown us away thanks to their tireless pursuit of creativity and technical competency.”

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MARKETING firm The Scott Partnership has been appointed by healthcare recruitment firm HCL.

The Holmes Chapel-based business said it will support HCL’s growth and maintain its position in the market.

HCL places 2,000 doctors, nurses and other healthcare professionals a week with public and private sector clients.

Scott Paertnership chief executive Kath Darlington, said: “The Scott Partnership has a strong pedigree in life sciences and its recent two-year investment into healthcare communications is paying off with the expertise it brings to clients like HCL.”