Jefferies opens up PI network to other firms

A NORTH West lawyer is launching a new national marketing network for firms specialising in personal injury claims.

Michael Jefferies, managing director of Altrincham-based Jefferies Solicitors, is behind the new brand First Personal Injury, which will be operational in the New Year.
 
Initially launched in 2008 as a trading name for Jefferies Solicitors , First Personal Injury has to date been funded by Jefferies with all claims being handled exclusively in house.
 
It is now being opened to rival firms – and 12 have already joined the network.

Michael Jefferies said: “First Personal Injury has a proven track record and we feel  now is the right time to open the brand up to other firms.

“The response to date has exceeded our expectations.  Twelve specialist personal injury firms have signed up so far and when we launch in January will already be the second largest not for profit solicitors  marketing  consortium in the UK.”
 
First Personal Injury will continue to advertise extensively on national television and the internet. Enquiries will be handled by an independent call centre with cases allocated to member firms on a ‘cab rank’ basis.
 
Mr Jefferies adds: “The pooling of advertising resources gives firms a chance  to  punch above their weight.”