Triathlete joins Science in Sport team

SPORTS nutrition specialist Provexis has signed leading British triathlete Helen Jenkins as a brand ambassador for its Science in Sport product range.

Helen is Great Britain’s leading female triathlete, won the ITU World Championship in 2011 and 2008 and finished 5th for Team GB in last summer’s London 2012 Olympics.

The deal, which runs until the end of 2016, will see her work closely with Science in Sport and its Lancashire-based team of experts in hydration and nutrition to help her perform to her maximum both in training and competition.

Helen will use a range of the brand’s leading energy, recovery and hydration products.  As brand ambassador for SiS, Helen will make appearances to help promote the its products as well as appearing on the SiS website and providing relevant content for use on the brand’s social media channels.

Stephen Moon, managing director of SiS and founder of Provexis said: “
“We are delighted to announce this new partnership and to be working with Helen Jenkins as SiS becomes an integral part of her endurance nutrition ritual.

“Helen is an incredibly dedicated and talented athlete who has proven her pedigree on the international stage. Her passion and motivation for sport is inspiring and we felt that her insight into the world of endurance training and sports nutrition would both inform and motivate the thousands of amateur athletes in the UK.”

Helen Jenkins said: “Having the support of SiS throughout my training and competition schedule will help to fuel my performance, and I’m really excited to be a part of the SiS team.

“Competing at London 2012 was an incredible experience and despite not having achieved the result I had hoped for, I learnt a lot in my time there. I now have my sights set on the Commonwealth Games in two years time and then Rio in 2016, and I am very excited about SiS being a part of this journey with me.”