Mediamix: New ads for Cussons and Co-op

TBWAManchester has produced a new television advert for PZ Cussons’ Imperial Leather shower gel.

Cussons, based near Manchester Airport, has invested £1m in the campiagn which will run for two months on TV and across video-on-demand services.

It was launched last night on Sky Living’s America’s Next Top Model and has a slot in the ad break on ITV’s Dancing On Ice on Saturday 13.

Caroline Reynolds, Imperial Leather marketing controller, said: “The magical feel created in the campaign aims to reflect 200 years of sensory mastery and craftsmanship at Imperial Leather. It showcases our best shower gel ever.”

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CO-OPERATIVE Funeralcare, part of The Co-operative Group, has launched a new £1m TV advertising campaign.

It focuses on Funeralcare’s ability to personalise a funeral. The ads also feature staff, including Lynsey Ward, a funeral director from Bolton.

The campaign has been devised by London agency Leo Burnett.

Lorinda Robinson, head of marketing, The Co-operative Funeralcare, said: “The advert focuses on personalisation and The Co-operative Funeralcare’s ability to deliver

personal touches to make a funeral memorable and fitting. As the UK’s leading funeral director we have an unrivalled ability to deliver a funeral service completely

tailored to the needs of every individual client we serve.

“There are many ways that people can personalise their funeral from music to transport and flowers and it is becoming more common for people to find a way to celebrate

their loved ones life in a fitting way.”

The new advertising campaign will feature on TV, as well as national radio, press, regional outdoor advertising and digital.

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MANCHESTER-based digital marketing firm theEword has been retained by landlord Bruntwood for search engine optimisation.

The Manchester-based business operates around a third of the commercial property in the city, and has further properties in Leeds, Birmingham, Cheshire and

Liverpool.

Its new website, created by Saatchi and Saatchi, went online in 2012.

Bruntwood’s director of property marketing Colin Sinclair said “TheEword won a highly competitive pitch process in 2011 and we were more than happy to extend our

relationship. The team who work on our account are highly supportive and they form an important part of our enquiry generation strategy.”

TheEword MD Daniel Nolan said: “I was part of the pitch team who won Bruntwood and they’re a key client I look after. They’re a thoroughly enjoyable client to work

with and the extension of the contract shows what good work my team have done for them.”