Sodden summers hit Blackpool Pleasure Beach in the pocket

THE appalling summer weather in the last two years is taking a toll on Blackpool Pleasure Beach, with rain discouraging visitors to the popular tourist attraction.

Despite its £9m investment in a new attraction Nickleodeon Land in 2011 the family-owned leisure company said it had missed visitor targets in the financial year ended April 1 2012, and warned of a similar impact for last year.

Results for Blackpool Pleasure Beach Holdings - which includes the main theme park, hotel and the South Shore Mutual Insur... You can carry on reading for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...