Man City cooks up deal with Jamie Oliver and Legends

MANCHESTER City FC has signed a five year catering partnership deal with TV cook Jamie Oliver and a major US hospitality provider.

Fabulous Fan Fare, a new company, is a joint venture between Jamie Oliver’s Fabulous Feasts and New York-based Legends Hospitality.

The deal, which brings to an end a 10-year arrangement Lindley Venue Catering, will begin in August.

It covers all hospitality and catering services including all public concessions, hospitality areas and the City Square fan zone as well as non-match event catering.

Tom Glick. Manchester City’s chief commercial and operating officer said: “It is our ambition to create a world class customer experience for everybody who visits the Etihad Stadium.

“We are looking forward to working with these two leading brands as we continue to develop our stadium to achieve this aim.”

Nigel Harris, MD of Jamie Oliver’s Fabulous Feasts said: “We’re enormously excited to be working with Manchester City and Legends to offer what we believe will be the best stadium catering in the Premier League.

“We’ve been in discussions with the club for many months and we now have a dedicated team in place to ensure that the hospitality at the Etihad Stadium is truly something special.”

Dave Checketts, chairman and chief executive of Legends, whose US-based clients include the Dallas Cowboys and New York Yankee stadiums, added: “We have long sought out to expand our footprint internationally and think Manchester City and Etihad Stadium are the perfect start and fit quite well with our stable of iconic venues.  

“Our experience providing exceptional food and beverage to millions of fans and passion for delivering premium customer service at these venues combined with Jamie Oliver’s Fabulous Feasts’ credibility, brand recognition and market knowledge provides an offering that we feel Manchester City supporters will truly enjoy.”