Thwaites goes in to bat for Lancs

BREWER Thwaites has renewed its long association with Lancashire County Cricket Club.

The Blackburn-based group has renewed its sponsorship of the team and official beer supplier status until 2015.

Thwaites, which first sponsored Lancs in 2005 and started supplying beers to the club in 1995, will champion its Wainwright beer brand through the deal.

As part of the agreement, the Thwaites Wainwright logo will appear on the LV= County Championship shirts for the next three seasons and runs concurrently with the ongoing beer supply deal in place.
 
The sponsorship  forms part of a £2million investment to make Wainwright a top 10 ale brand in the UK over the next three years.

In line with the Wainwright brand’s ‘A Breath of Fresh Ale’ strapline, bars at Old Trafford will be serving Wainwright to over 150,000 cricket fans as part of The Ashes and One-Day International this summer as well as throughout the domestic cricket season.

Lee Williams, marketing manager at Thwaites, commented: “We are a proud supporter of Lancashire County Cricket Club and are delighted to cement our successful and long standing relationship with the club.

“Our current sponsorship deal will see our association reach an impressive 10 years not out and we’re delighted to continue to support Lancashire with our Wainwright brand.

LCCC business development manager, Warren Hegg, said: “Thwaites has had a long standing relationship with Lancashire County Cricket Club and we are delighted that they will continue their association with the Club as we embark on an exciting new era.”