Liverpool FC in business school tie-up

LIVERPOOL FC has linked up with the London School of Business & Finance (LSBF) to offer programmes in sports management and leadership.

This will be delivered through a new institution called Education and Learning Initiative Training Entrepreneurs in Sport (ELITES).

The five-day management and leadership course will be a mix of classroom lectures and sessions with Liverpool coaches.

It will start in June at Liverpool’s training academy in Kirkby before being rolled out at various locations around the world.

Billy Hogan, chief commercial officer at Liverpool, said: “Football develops many transferable skills, including teamwork, leadership and management through change. The management and leadership course offers participants the chance to enhance these skills using football as a tool to learn.”

Aaron Etingen, founder and executive chairman of LSBF said: “We’re extremely proud to have entered this partnership with Liverpool FC. Both LSBF and the club have put a lot of effort into the development of the programmes, which are unique to the market.

“At LSBF, we’re driven by innovation and excellence, this collaboration is an example of our commitment to deliver exclusive programmes.”