Pullman signed up for exhibition centre hotel

FRENCH hotels group Accor will lend its business-oriented Pullman brand to the new 200-room hotel at the yet to be built exhibition centre in Liverpool.

The four-star, seven-storey hotel at the Kings Dock will be operated by Warwickshire-based Branded Hotel Management (BHM).

The 110,000 sq ft building will be part of a £40m waterfront complex which will have 90,000 sq ft of exhibition space connected to the existing Arena and Convention Centre (ACC) by a covered bridge link. The development cost of the hotel is estimated at £26m.

Mayor of Liverpool Joe Anderson said: “Attracting Pullman to Liverpool is a major coup for our city and another massive step forward in the delivery of our world-class exhibition centre.
 
“We wanted to make sure we were able to bring in a high quality hotel brand and an experienced operator to match our ambitions for the exhibition centre, and we’re confident that BHM with Pullman/Accor is the right appointment to enhance the venue’s profile to national and international visitors, as well as increasing the diversity of Liverpool’s hotel offer.”

Andrew Rouse, commercial director of BHM, said: “We are delighted to be working with Liverpool City Council and Accor to operate the first new build Pullman hotel in the UK. We are excited to be involved in such a major development in Liverpool which will also bring significant employment benefits to the city.”

Funding for the facility is being raised through borrowing supported by revenue generated by the expanded ACC Liverpool. It will be  owned by Liverpool City Council and the exhibition centre will be managed and operated by the existing ACC Liverpool team.

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