Mediamix: Peppermint, Stoic, Code Computerlove, and more
HALE-based marketing agency Peppermint PR has been renamed Peppermint Soda, following a merger with sister company Peppermint Digital.
Founder Suzy Glaskie said: “Over the past couple of years the business has rapidly evolved far beyond the traditional PR agency model. The move to rebrand reflects the full service nature of our offering, which includes a complete range of creative and digital services.
“We’re often told how effervescent the Peppermint team is so we chose a name that mirrors the personality of the agency. Our designers have developed a brand for Peppermint Soda that’s playful, fresh and quirky, whilst neatly conveying our approach and capabilities.”
The agency, founded by in a toy room in 2004, now has 22 staff. It works for businesses such as Home Bargains, Asda, Muse Developments and law firm, Gateley.
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LANCASTER-based design agency Stoic has secured a contract to design the livery for new chartered airline FlyairGB.
Founder Sam Clements, 22, is also designing all the marketing material including its website. He is also working for a California-based estate agency as he looks to grow his company globally.
Clements came up with the idea for his business while studying law at Lancaster University. He is receiving advice and support, including some seed funding, from the university’s Faculty of Arts and Social Science (FASS).
A Proof of Concept grant scheme run in conjunction with Lancashire County Development Limited (LCDL) offers non-repayable grants of up to £2,000, which is then matched by FASS.
He said: “I am really excited about the future. The work with FlyairGB shows what we can deliver as an agency and it’s fantastic to see your work actually on the side of planes in the air. The agency I am building is all about premium branding and design that creates a real impact and this shows what we are all about. I believe there’s a real niche for what we do, creating a complete package for clients.”
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CHESTER Zoo has hired Code Computerlove to bring its £30m Islands project to life online.
The Manchester-based digital marketing agency won the job following a three-way pitch.
Chester Zoo’s new venture will see the transformation of an unoccupied section of its estate into a collection of exotic South East Asian islands that will become home to a wide collection of animals from Sumatran tigers and orangutans to Indonesian rhinoceros and exotic birds such as the lorikeet.
Work starts later this year and the Islands zone of the zoo is due to open to the public in Easter 2015. The first phase of the digital marketing programme will include the creation of a blog and communications campaign to keep customers updated on the development’s progress.
Chester Zoo’s online marketing manger, Simon Hacking said: “This is a huge step forward in the zoo’s future growth and Code was able to demonstrate excellent insight into the needs of the consumer, creativity and the ability to create amazing experiences for end users interacting with the zoo through digital and mobile channels.
“The programme and Code’s support will be vital in communicating the project’s progress and building anticipation leading up to the launch. This is the first time a UK zoo has attempted anything on this scale and will confirm Chester Zoo’s position as a world class attraction.”
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MANCHESTER-based retail marketing agency The Market Creative is launching a new division of Sharps, which will see the bedroom specialist enter the living room furniture market.
Sharps plans to offer a range of modular living room pieces including media and storage cabinets, sideboards, coffee tables and sofas.
‘Sharps living’ will follow the same brand identity as the company’s bedroom and home office ranges. The Market Creative has created new exterior signage and in-store materials as well as developed the launch campaign, which includes press advertising, direct marketing, door drops and point-of-sale material.
Sue Benson, managing director at The Market Creative said: “Sharps living will follow the same look and feel as the bedroom and office furniture. However this is the first time that the messaging will move away from the ‘made-to-measure’ market. While the new products will be modular, Sharps customers can rest assured that they will come with the same high standards of service with delivery and installation all taken care of.”
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DIGITAL marketing agency Lethal Marketing has rebranded and launched a new website.
The new logo is based on a rifle sight which the Manchester-based agency said was a visual representation of the agency’s accuracy when dealing with clients’ marketing campaigns.
The firm, which celebrates its 10th anniversary next year, offers online marketing, social media management, branding and web design. It is planning to add more services.
Founder Deborah Lillis said: “We’re very proud of the brand that Lethal has become over the last 10 years. But, as we have grown, we decided a fresh new image was necessary to push us forward.
“We want to remain at the forefront of digital marketing, and our rebrand is just the start of that. Over the next 12 months, we will grow our customer-base considerably and increase our market share through innovative and imaginative marketing techniques that are proven to work.”
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WILMSLOW-based Review Travel has launched a mobile app that enables corporate clients to keep track of train bookings.
Chief executive Christian Gleave said: “The app gives clients access to all their information. This means that anyone in the company can make and view their own train bookings. It also means that a company director will be able to view all the company bookings and be able to establish where any of their staff are at any given time. This information is essential for the company to fulfil its duty of care responsibilities.
“The mobile app is yet another example of how we are using technology to enhance the service to clients.”
