Liverpool promotes business festival in US

Sir Terry Leahy

A DELEGATION from Liverpool is in the US this week promoting next year’s International Festival for Business 2014.

Representatives from Liverpool Vision, the Liverpool Chamber of Commerce, developer Peel Group and the University of Liverpool are visiting Boston and Atlanta.

They are speaking to business and academic audiences to showcase the 61-day festival which promises to attract 250,000 visitors to the city for hundreds of events.

In Boston they met with the Boston Redevelopment Authority before holding a presentation at the home of the Boston Red Sox, Fenway Park. The club is owned by Fenway Sports Group which also owns Liverpool FC.

IFB 2014 festival director Ian McCarthy told the audience: “America is still the UK’s strongest source of exports and inward investment and there are strong sporting, business and academic links between our two cities which we hope to the make the most of at the Festival next year.

“Although we are in Boston to promote this huge global event, we offer our heartfelt condolences for the appalling recent events. The resilience and soul that Boston citizens have shown in responding to the bombing at the marathon a fortnight ago has been truly remarkable.”

In Atlanta the delegation met Mayor Kasim Reed and took part in a roundtable event at the World Trade Centre offices. Events already confirmed for the IFB are: a global mayors summit with at least 20 mayors involved; international trade awards; an entrepreneurs’ festival; a cultural festival including a major festival on the river; and a Mondrian exhibition.

Close