More export success for Goody Good Stuff
AWARD-winning sweets business Goody Good Stuff has entered a 27th export market.
The Lancashire SME, which last week won the Newcomer award at TheBusinessDesk.com’s 2013 North West Masters, will be selling its all-natural sweet products in Egypt, and is looking at more new markets too.
Since launching in 2010, Goody Good Stuff has won listings all over the globe, with retailers as far away as Australia, Hong Kong, Singapore, Dubai and Canada, as well as 15 European countries.
The brand’s European expansion increased by 35% since 2011, and is now stocked in over 15,000 outlets worldwide.
Rather than use gelatine, which comes from animals, the company uses a plant-based hydrocolloid in sweets. This means its market is not confined by any religious or dietary requirements. Gelatine, gluten, nut, soy, egg, and even fat-free.
Goody Good Stuff’s products have proved popular in the Middle East in particular and are sold in 400 stores in Duba alone.
Melissa Burton said: “The universal appeal of Goody Good Stuff makes the product ideal for export and as it caters to all religious dietary requirements, including Kosher and Halal, Goody Good Stuff is able to sell into large, previously untapped markets.
“We’re thrilled to have secured our 27th export market. The response from the American market, especially, has been phenomenal. It seems that consumers are shifting their purchasing behaviours and becoming more concerned with content and traceability, which has proved to generate huge success for the brand.
“We’ve set our targets high and are aiming for further growth in the global confectionery category as we move through 2013. We’ve agreed to secure a further 8,800 stockists in 2013, taking it to an impressive 20,000 around the world by December 2013.”
New York-born Miss Burton came to the North West to study at Lancaster University and set up Goody Good Stuff in Heysham.
