Kitbag extends 2014 Ryder Cup brief

KITBAG, the online sports retailer, has been announced as the official retail partner for The 2014 Ryder Cup.

The competition, one of the highlights of the golf calendar pitches Europe against the United States. The 2014 event will be held at The Gleneagles Hotel in Scotland, from September 26-28.

The new deal strengthens Chadderton-based Kitbag’s relationship with the Ryder Cup  – it already operates the online shop for The 2014 Ryder Cup and also The 2018 Ryder Cup in France, in conjunction with the French Golf Federation.

Under the terms of the latest agreement, Kitbag will be responsible for running the on-site merchandise pavilion at Gleneagles.

In addition, Kitbag will also operate an online shop to enable Ryder Cup partners and their guests to purchase corporate and hospitality merchandise in advance of attending the biennial event.

Andy Anson, chief executive at Kitbag, said: “As we value our existing agreement with Ryder Cup Europe very highly, it was a very exciting progression to further our involvement by becoming the official retail partner for 2014.

“The Ryder Cup is sport at its finest, and we are genuinely thrilled to play our part in it at Gleneagles.”  

Kitbag is part of the listed retail and education supply business Findel.
In the year to the end of Match Kitbag grew sales by 16% to £70.3m.