Man City in tie-up with Daihatsu

MANCHESTER City has struck a new sponsorship deal with Japanese car maker Daihatsu.

The deal, announced this morning in Jakarta, will see firm become the club’s official automotive partner in Indonesia next season.

Under the terms of the deal, Daihatsu will feature City’s crest across its dealership network which spans 52 cities.

City players will also film a TV advert later in the year and visit Indonesia this summer to take part in promotions with players from the Indonesian national team.

The club’s chief commercial and operating officer said: “Daihatsu’s heritage and legacy within the automotive industry, in particular throughout Asia is unparalleled. To be chosen as Daihatsu’s first ever Football Club Partner is not only a huge privilege, but a compliment to City’s growing appeal around the world.

“City and Daihatsu share both a pioneering spirit and commercial ambition, driving both brands forward. We look forward to working with Daihatsu to create innovative campaigns for the millions of Indonesian fans and customers of both of our organizations, fusing their passion for great football and cars.”