MediaMix: Ahoy teams up with Keegan, One Marketing, Code
MANCHESTER digital agency Ahoy has carried out all branding and design for Sokka – a series of fully interactive football games designed by former England manager and captain, Kevin Keegan.
Aimed at all ages and abilities, the games encourage users to kick a football against electronic sensors that monitor technique and skill.
Ahoy was responsible for creating brand identity, building and designing the website as well as managing print requirements including business cards and promotional material.
It said the brief was to create a “polished brand that would sit comfortably amongst high-end football games and appeal to a wide range of users”.
Managing director Mark Stringer said: “At first sight the game looks deceivingly simple and yet it’s incredibly high energy, effective and fun. We have been lucky enough to work with many entrepreneurs that allow the design team a lot of creative freedom that is reflective in the work produced. The team has created an identity that has allowed Sokka to confidently launch a brand it can be proud of.”
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ONE Marketing Communications in Manchester has unveiled a new series of idents for United Utilities’ sponsorship of Granada and Border Weather on ITV.
One Marketing said it had worked closely with United Utilities to create a brand new look for the campaign.
Wayne Silver, deputy managing director, said: “This is a core component of the United Utilities communications strategy and we are privileged to be working with them once again on this fantastic project.
“We are thrilled to see the new idents go live just after winning a Northern Marketing Award last week for our work on a previous United Utilities campaign, ‘Think Before You Flush’. It’s great to see our team’s hard-work recognised and play a part in promoting some vital messages to customers.”
Anne Hobson, head of customer communications at United Utilities, said: “One Marketing has helped us to produce a new creative style which provides a richer, more emotive experience whilst highlighting key service messages which we know through research are important to our customers.”
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CODE Computerlove has carried out work for Chester Zoo’s Mind-bogglingly Big BUGS! attraction.
Taking illustrations from fellow Manchester agency True North, Code has produced a theme for the zoo’s website where the animated insect illustrations fly and crawl around the screen triggered by mouse movement.
The insect exhibition, which runs until November 3, features robotic insects that have been custom-built by a top US animation studio. The collection of 13 animatronic bugs includes a 24-foot scorpion and an 10-foot ladybird.
