RealityMine powers-up with £600k funding

A FAST-growing mobile analytics company which works with leading market research companies such as IPSOS and Kantar has raised £600,000 in a fundraising round.

Trafford Park-based RealityMine will use the funding from the North West Fund for Digital & Creative and GP Bullhound’s Sidecar fund, to grow its technical, sales and client support team.

The business has its roots in mobile app developer Apadmi, but became a separate entity in April, and has already built a team of 15 including two small offices in the US. Employee numbers are expected to grow to 25 in the next few months.

RealityMine has developed a software as a service (SaaS) platform which allows market researchers to analyse the mobile activity of opted-in panellists, across devices including mobile phones, tablets and smart TVs, coupled with a powerful analytics system.

Its secure technology helps research organisations, brands and businesses to improve their understanding of consumer behaviour. It has ongoing projects in over 23 countries.

Chief executive Garry Partington said: “This investment is a great endorsement of our business and the technology that we have developed. The funds will support our growth plan to deliver RealityMine’s research and analytics solutions to new customers, as well as increasing the depth of service to our existing client base.”

David Smith, investment director at AXM Venture Capital, which manages The North West Fund for Digital & Creative, added: “We are delighted to invest in this globally market-leading technology, and to support RealityMine’s exceptionally talented management team.

“RealityMine further demonstrates the technical and commercial excellence of the North West’s digital & creative sector.”

GP Bullhound is an international technology investment banking group.