Mediamix: App division for CTI; Crown Paints goes Through The Keyhole
MANCHESTER-based digital agency CTI Digital has established a new mobile and apps division to help meet demand.
Existing member of the team Jason Brown has been appointed to lead the new arm as head of mobile and application development.
He led the creation of the app framework, called Parrot, already in use by the BBC, which allows for rapid development and can easily be integrated into existing systems.
He said: “We are making social, mobile and web applications more cost-effective and are able to pass those savings on to our partners and clients.
“Because we are able to rapidly develop and deploy apps, we can react quickly to new marketing opportunities and time-sensitive and reactive campaigns. The in-built analytics suite also makes it easier to monitor and report on campaign KPIs.”
Nick Rhind, chief executive of CTI, said: “Mobile has been a big part of CTI Digital for the last couple of years. Now we have set up a specialist division, it will bolster our expertise and help our clients by delivering a standard system that is already built into major open source frameworks and CMS.”
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LANCASHIRE paint maker Crown Paints is sponsoring a new series of Through the Keyhole.
The sponsorship, negotiated by ITV Commercial, FremantleMedia UK and PHD in Manchester, will be supported by social media activity which is being handled by ad and PR agency BJL.
Idents will run throughout the six-part series across broadcast, mobile and online platforms.
Sally Heppenstall, Crown Paints’ marketing manager, said: “We’re delighted to be sponsoring Through the Keyhole in our first ever TV sponsorship. It gives us an opportunity to bring our core brand messages to life in an entertaining and engaging way.
“How people decorate their homes is an expression of their personality and Crown is the brand that helps self-expression come to life – helping to create homes with ‘personality’.”
