Media Mix: Gyro on the job with HSS hire & more

TOOL  and equipment hire group HSS Hire is to launch a major new campaign with marketing agency GyroHSR’s Manchester office.

The “Better Equipped” campaign will include out-of-home, PR and widespread on and off-line ads in media across construction, facilities management, cleaning, health and safety, rail and engineering sectors.

Launching this month, the campaign is designed to drive brand loyalty and further increase the volume of HSS key customer accounts, which currently include organisations such as Network Rail and Otis.

HSS’ commercial centre is based at Trafford Park in Manchester and GyroHSR will run the account from its own 45-strong Manchester office in Salford Quays with direct account involvement from managing director, Danny Turnbull, client services director, Ewa James and head of PR, Fiona McFadden.

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WEBER Shandwick North has been appointed by Merseyside law firm, Canter Levin and Berg, to raise its legal profile across the North West and lead national campaigns.

The firm, which specialises in employment, private client and commercial law work, has launched a growth strategy and is extending its services.

Sarah Park, senior account manager and head of Media North, said: “It is a really exciting time to be working for the legal sector as the whole industry is undergoing transformation.

“I am delighted to work with this client and look forward to helping direct the business through a time of change.”