Science in Sport hits the road with Mark Cavendish

LEADING cyclist Mark Cavendish has taken a stake in sports nutrition business Science in Sport as part of a three year deal for the athlete to act as an elite sports consultant to the business.

Cavendish, who has been using SiS products for many years, will use his experience of elite level cycling to assist in the development of products for cyclists and other endurance athletes.

Popularly known as the Manx Missile, Mark Cavendish, has won numerous  cycling competitions including 25 individual stage wins in the Tour de France and the World Road Race Championships.

At SiS, he will be joining an existing team of high profile athletes that support SiS’s brand and product development including Olympians Sir Chris Hoy, Helen Jenkins and Rebecca Romero.

The agreement between SiS – which makes its products in Lancashire – and Cavendish begins in January. As well as helping with product development he will take part in a variety of marketing initiatives and continue to use SiS products both in training and professional racing.

As part of the agreement, Mark Cavendish will become a shareholder in SiS, having chosen to receive 134,250 new SiS shares as part of his consultancy fee.

Commenting on his appointment, Mark Cavendish said: “I’ve used SiS products for many years and am really looking forward to working with the nutritionists at SiS to develop new products targeted at endurance sport.”

Stephen Moon, chief executive of Science in Sport added: “We are excited to welcome Mark Cavendish to the SiS team as an elite sports consultant, and I am delighted to welcome him as a shareholder in SiS.

“We look forward to his input in the development of new products for both amateur and professional athletes and to his endorsement of SiS as a leading brand in sports nutrition.