Mediamix: Whichmedia; Apposing; Modern-English; Smoking Gun
WHICHMEDIA, the Manchester-based business-to-business (B2B) media research, planning and buying agency is celebrating its 10th year in business.
Founded in 2003 by director, Amanda Alexander, the agency has grown billings from £120,000 to £2m.
Its client list includes BUPA, Jaguar Land Rover, Elsevier and law firm DWF.
Ms Alexander said: “We have developed our expertise in planning and research in order to put a thorough understanding of a company’s audience and buying habits at the centre of any media campaign we recommend.
“After seeing first-hand the typical approach to B2B companies taken by larger media buying organisations – often entrusting planning and client budgets to junior account handlers – I wanted whichmedia to offer clients only senior, experienced people who can provide the level of knowledge and service those companies expect.”
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LIVERPOOL app designer Apposing was one of the winners at this year’s Digital Business of the Year’ at the 2013 Digital Entrepreneur Awards.
It picked up Digital Business of the Year at the national awards which were sponsored by UKFast at the Hilton hotel in Manchester.
Agencies, public sector bodies and software firms were all represented well at the ceremony where Norwich-based creative digital agency, Selesti, was shortlisted for four awards and took home the prize for Stand-Out Agency of the Year.
Apposing won ‘App of the Year’ at the 2013 Prolific North Awards and was also highly commended in the O2 Business of the Year category in the Daily Post Regional Business Awards.
Managing director Dave Brown said: “Our team has doubled in the past eighteen months, and we’re thrilled to be in a position to further expand our offering with new hires. We’re also excited to announce our continued work with major client Unilever, whose retention has been made possible by the success of previous projects.”
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MANCHESTER-based digital agency Modern-English designed the website and mobile apps for The Radio Academy’s Radio Festival which took place in Salford last week.
The agency created a desktop and mobile version of the website, as well as an offline app for iOS and Android. The apps allow users to see schedules, speaker information and other festival activity in a smartly designed content managed solution.
The Radio Academy is a registered charity dedicated to the encouragement, recognition and promotion of excellence in UK broadcasting and audio production. Every year they present the Radio Festival in Salford at MediaCityUK.
Mandy O’Connor, general manager of The Radio Academy said: “Modern-English came highly recommended and the team were thorough, attentive and pulled out all the stops to deliver the project against very tight deadlines.”
Modern-English has worked with PZ Cussons, Manchester International Festival, Creative Lancashire and big music industry names such as Pink Floyd, Kylie Minogue, Take That and Cypress Hill.
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MANCHESTER-based public relations firm Smoking Gun has been appointed to handle the National Blog Awards.
The awards aim to promote best practice and encourage networking in the blogosphere.
The public will be able to vote online from December 2 to January 13 then a panel of judges will choose the final shortlist from the most popular blogs following the public voting. The winners will be announced at an awards dinner in London on the April 25.
Founder Gemma Pears said: “We feel the blogging world deserves this recognition. In a very short space of time, bloggers have become a real force to be reckoned with and are increasingly recognised as a source of inspiration for consumers and traditional media alike. We hope that this event not only raises the profile of the industry, but creates an unrivalled opportunity for bloggers to meet up and share knowledge.”
