GB bets on ID contract

CHESTER-based GB Group has been hired by a sports betting website to handle online ID verification.

12Bet.com has significant operations in Asia and has enlisted GB to work on its expansion into Europe.

AIM-listed GB has two main divisions, DataAuthentication which offers an identity verification service aimed at tackling ID fraud, money laundering and under-age gambling, and DataSolutions, which provides clients with information on their customers.

It said its technology will enable 12Bet to identify customers and block those from countries where they do not want to do business.

GB’s chief executive Richard Law said: “Fraud prevention is high on 12Bet.com’s priority list and it is important for them to instill trust amongst their customers. We believe we have the best technology in the market to do just this and we are pleased to work with them to offer their customers peace of mind that they are gambling on a protected and responsible site.”

Rory Anderson, 12Bet’s Europe chief executive, said: “We are extremely impressed by GB Group’s ID verification product in terms of its capabilities and scale and believe they are best placed to provide us with a solution that offers us a true reflection of who our customers are. By helping us meet our regulatory requirements, we can continue to operate responsibly and transparently – a fundamental approach in the way we do business.”