Trinity Mirror to close Liverpool Post

NEWSPAPER group Trinity Mirror has called time on the Liverpool Post two years after turning the long-established daily into a weekly.

Trinity, which also owns the Manchester Evening News, is axing the 158-year-old paper as well as its website, and the Business Daily e-edition which was launched earlier this year. The last edition will be on December 19.

There are no planned redundancies and the newspaper will live on as Post-branded section of the Liverpool Echo.

The group said the decision followed an extensive review of its North West portfolio. Editor Mark Thomas tweeted that, “this is without doubt the saddest day of my career”.

In the second half of last year sales of the Post dropped to 5,727 compared with 8,685 when the weekly version launched.

Trinity’s North West managing director Steve Anderson Dixon said: “This is a decision we take with the heaviest of hearts. Sadly, the Liverpool city region no longer generates the demand in terms of advertising or circulation, to sustain both the Post and the Liverpool Echo.

“We are committed to retaining the best of the Post in the Echo. We are also committed to the continued expansion of the Liverpool Echo and have exciting plans on the table for weekend publishing. The Echo is an extraordinary brand and we are thrilled to be expanding its reach and creating jobs as we do so.”
 
Liverpool Post Editor Mark Thomas said: “That the Post has lasted as long is testimony to generations of brilliant and committed journalists who have worked on it. We have a history of brave and independent journalism and excellent coverage of business, arts, and sport. We will ensure we keep those traditions alive within the Liverpool Echo.”

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